The 10-Minute Job Search-Why This Career?

By Lisa Correu, Principle/Job Search Advocate, AfterSchool Career Workshops

Photo Courtesy of Leo Reynolds

Welcome back to our series, “The Ten-Minute-Job-Search”.  We’ve designed it to spare you from the self-harm and guilt that comes when time gets away from you and your job hunt.  So just when you’re about to shut your hand in that drawer to atone just read on!


Do Your Online Homework!

We are proud to debut a new blog series,  "How I Stopped Worrying and Got the Job", guest posts from past workshop attendees, new acquaintances and other clever job seekers who used their noggins and landed their first job.

Jacklyn Cremer attended one of our first AfterSchool Career Workshops sessions and graduated from KU with a Bachelors in Marketing and now has a full-time job in account services at ER Marketing. More about her job search can be found at JacklynCremer.com.  This is how she used the Internet to search more than job boards.

“You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework.  I have always found this extremely tedious, but there is no substitute for it.  First study the product you are going to advertise.  The more you know about it, the more likely you are to come up with a big idea for selling it.” – David Ogilvy, Ogilvy on Advertising.

As a marketer searching for a job, I was the product.

The hunt is about finding a job that really fits with what you want to do and will help you to reach your career goals.  If you do your homework, then you will find a company, a job description, and a location that fits your interests and skills.  When you know everything there is to know about the company and the position, it’s easy to let the company know that you are the right choice for the job!


Know Your Industry And Impress Your Boss

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

Are you up to speed on your industry? Do you know what the bigwigs are up to? If you want to catch the eye of your employer or interviewer and blow them away bring up current trends, recent market shifts or industry predictions and watch them melt into stunned little puddles of joy. When you can speak about matters pertinent to an entry-level position that's fabulous. When you can speak with knowledge about matters that go beyond your pay grade then that’s just fabulouser.  Way fabulouser. Yes, I made that word up.


Working for Smaller Companies Can Pay Off Big

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

As you get closer to graduation and sourcing your first job consider the small company. Employees at large companies stay away from the front doors in June to avoid the stampede of new grads that would flatten them like a herd of wildebeest.  And if you do manage to land a spot you may find yourself one of many, with very defined job duties and little room for growth within the position. Yay.

So consider the small company, the mom and pop, the start-up or the up-start. Do your homework and target the organizations with 50, 25 or even fewer employees.  Why?


Mastering the Bad Interview

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

We’ve all read some great advice on how to ace an interview and get hired (if you're a hiring manager here are a couple of tips for you, too) but we sometimes make the mistake of thinking we’re interviewing in a perfect world. Unfortunately, it’s entirely possible you’ll meet with someone who doesn’t actually know how to conduct an interview. 


Internships and How to Manage Them

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

These days it’s practically required that you have at least two internships during or right after college. Employers will always go for entry-level candidates with productive and relevant intern experiences over those who just didn’t bother and more and more are hiring from the intern pool. So let’s assume you got a fabulous spot with a great company or organization. How can you milk this puppy for all it’s worth?


Knowing Job Titles Makes You Look More Smarter

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

So what do you want to do with your life? You’ve just graduated from college or maybe you’re about to enter your final year. Hopefully (definitely) you’re working on a job search and reaching out to build your network. In a perfect world you know tons of people who can help you, you’re perfecting your communication skills and your resume reads like Tolstoy. Well maybe not Tolstoy because that would mean it’s really long and no one ever finishes it. But you get what I’m saying. The entry-level job world is out there waiting and so you gather your courage and apply for…? What? Do you know the job titles and duties of the positions you’re qualified for? No? Do you know the diff between a communications coordinator and a communications manager? A documents administrator and a documents liaison? I made those last two up but they probably exist somewhere. It’s tough to network and speak about yourself if you’re unfamiliar with what you’re qualified for or know the job titles that exist in your chosen profession. Just throwing a resume out there with a cover letter saying, “whatever you think I’m qualified for” is asking for an eye roll and the electronic version of oblivion. You are in charge of what you’re qualified for.


Ten Ways to Conduct a Successful Interview

By Lisa Correu, Principal/Job Search Advocate, AfterSchool Career Workshops

There's a lot of advice out there about how to succeed at a job interview (just read the previous post) but not as much on how to sit at the other side of the table. A great candidate may be lost simply because the interviewer has never been taught how to conduct an interview. They just hang out in a room with a total stranger, make small talk, and then recommend or reject based solely on if they liked them. That’s unfair and ridiculous. So here are some pointers. I’m not addressing specific interview questions as much as the vital peripheral details that can make an interview productive and result in a great hire.


Top Ten Job Interview Tips (Or why it’s not a good idea to hug the hiring manager)

By  Lisa Correu and Kathryn Lorenzen, The CareerMongers.

Let’s be honest, interviewing for a new job can be a nerve-wracking and intimidating experience. You’re nervous, anxious, vulnerable and one step away from running for the door. On the other hand, if you are prepared and confident it can be a positive encounter with a potential new boss or co-worker. These tips can take some of the anxiety out of the interview process and make the experience suck a little bit less.


Just an Old-Fashioned Interview If You Please

By Guest Blogger Phil Bressler, Owner/Partner at Muller Bressler Brown

In our business, one driven so much by people and talent, it makes sense to always be on the lookout for creative and passionate candidates. Not that we don't have an incredibly talented team at the agency (we do!), but it just makes sense to be prepared for little things like the next big account win or normal changes that life brings.

As a partner in the agency, I also feel that it's my responsibility to give back in a small way by meeting with students and those starting out in the business as much as I can. I'm pretty sure by now I've mastered the art of the "informational interview." However, what strikes me these days, and I feel this way a lot, is either how old-fashioned I am when it comes to interviewing skills or how unprepared a large number of these kids really are. Believe it or not, by doing what I always thought were the normal and expected things in an interview, you'll actually stand out these days if you pay attention to the basics. Several things that always stand out:

  1. Be on time. In my book, early is the new on time. Sit in your car if you have to. Text your mom and tell her how pumped you are for the interview. Read a newspaper before they're extinct. Do anything. Just don't be late.
  2. Dress professionally. It's advertising. We wear jeans, we wear black, we often times don't even really match. But don't forget, you're still interviewing. Dress for success and make a great first impression.
  3. Sit up tall. I can't tell you how many interviewees slouch down in the chair and talk like we're just hangin' at Starbucks. Is this how you'll be with our clients?
  4. Have questions ready. Think on your feet and come up with related questions during the interview. How about, "where do you see this company in five years?" Anything. Please! The number one response I get to "So, do you have any questions for me?" "No, not really. I found out everything I need to know on your website." There's a buzz kill.
  5. Curiosity. Maybe my own pet peeve, but to succeed in advertising, I believe it's critical to know a lot about a lot of things. I'm not saying you have to be Einstein in any of them, but be aware, know what's going on in the world, play Trivial Pursuit. It will make you smarter.
  6. Send a handwritten thank you note. OK, I know that's the most old-fashioned idea of all, but it matters and it makes a difference. Most people have lost the art of thank you notes so if you do send one, you'll be that much further ahead. Say thanks, but also remind me what makes you special and why I should hire you.

I could go on, but attention spans are short these days. Perhaps these six suggestions will make a difference to someone. They do to me.

If the rules of interviewing have changed, and I've just become a grumpy old man without knowing it, someone please enlighten me. I'm all ears.