25Feb/110

You Are What You Say You Are

By Kathryn Lorenzen, Principal/Career Development Coach

When you get further along in your career, your track record is everything and can carry you far. But when you’re just graduating, to get a promising first job, you need to be able to convey clearly what you can do for your potential employer.

We geezers have called it the “elevator speech,” which has always been cheesy, even when it meant something (that you need to be able to get your message across to someone you meet in an elevator before you get to their floor). Lisa and I call it your Personal Marketing Statement, which is also not ideal but closer to accurate.

So let’s explore a little more about how you can land on the “must be interviewed” list with just what you say to introduce yourself, either in person, on the phone, or in email.